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Marketing Channels

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Some of the best marketing channels for any business include:

  • Search engine optimization (SEO)
  • Content marketing.
  • Email marketing.
  • Social media marketing.
  • Word of mouth marketing (WOMM)
  • Influencer marketing.
  • Offline advertising.
  • Online advertising.

SEO

Search

According to HubSpot, 62% of consumers use a search engine when they want to learn more about a new business, product, or service, while 41% use a search engine when they’re ready to buy.

Add to that the fact that trillions of Google searches are made every year, and it’s clear that the search engines are still the go-to method for finding information online.

Search engine optimization is the process of making your website rank high in the search engine results pages (SERPs) for a certain term or keyword. This allows content to be visible and easily accessible to those searching for the term, or something similar to it.

With SEO, you obtain “organic” website traffic from the search engines, because you’re not paying for ad placement.

Content, Email, Social Marketing

Content marketing is an approach centered on consistently developing and distributing valuable content — blog posts, videos, infographics, ebooks, case studies, interviews, white papers, etc. — to attract a specific segment of the market.

The goal of content marketing is to drive leads or customers to perform an action that’s profitable for your organization.

Companies use content marketing to:

  • Build or position a brand
  • Retain customers
  • Increase sales
  • Generate leads
  • Provide pre and post sale information
  • Support SEO and Social Media Marketing initiatives
  • Establish reputation

Market research firm Radicati predicts that by the end of 2023, the number of email users worldwide will top 4.3 billion. This makes sense. How many people without an email address do you actually know? Not many, right?

This widespread use of email is the reason why email marketing is such a powerful way to engage with people who have shown interest in your product, service, website, or brand.

Email marketing uses email to develop relationships with current and prospective customers.

Email marketing is a brand building channel used best for keeping customers informed, and delivering marketing messages that specifically address recipients’ needs as determined by their position in the buying journey.

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