We typically here, “we need a new website” or, “our website needs an update, we want to add X, Y, and Z… In fact, it’s usually the very first thing we hear when speaking with a new client. Perhaps a better question would be…

How can we create bold and memorable experiences to bring our brand, whatever it may be, into greater clarity and expression. Having a fundamental and transformative shift in this approach is a game changer.

Learning how users behave and engage with a website is vital to keeping visitors on-site and ultimately converting them into paying customers. There are a lot of factors to achieving a successful user experience and creating an online environment that inspires visitors to engage.  With that in mind, and the application of UX Design Strategies, it’s really about defining the core objectives, and uncovering through an iterative process of analysis and testing, a pathway to an original and effective means to engage users.